Privacy Policy

Fire & Aether is committed to protecting your privacy and handling your personal data responsibly. This website is owned and operated by Fire & Aether, which acts as the data controller for any personal information collected through this site.

This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit or interact with the Fire & Aether website. By using our website, you agree to the collection and use of information in accordance with this policy.

Information We Collect

When you visit the Fire & Aether website, we may automatically collect certain information about your device, including:

• Your web browser type

• IP address

• Time zone

• Cookies and similar tracking technologies

As you browse the site, we may also collect information about the pages or products you view, how you arrived at the site (such as referral links or search terms), and how you interact with the website. This information is referred to as Device Information.

In addition, we may collect personal information that you voluntarily provide to us, including but not limited to:

• Name

• Billing and delivery address

• Email address

• Payment information

• Any details submitted via contact forms or enquiries

This information is collected solely to fulfil orders, respond to enquiries, or provide requested services.

Why We Process Your Data

We process personal data only where it is necessary and lawful to do so. This includes:

• Fulfilling orders and contractual obligations

• Communicating with you about purchases or enquiries

• Providing customer support

• Improving website performance and user experience

• Preventing fraud or misuse of the site

Automatically collected information is used for security monitoring and statistical analysis only and does not identify individual users.

Providing Personal Information

You may browse our website without providing personal information. However, if you wish to place an order, contact us, or sign up for communications, certain details will be required. Choosing not to provide this information may limit access to some website features or services.

If you are unsure which information is required, you are welcome to contact us at
info@fireandaether.co.uk

Your Rights Under GDPR

If you are a UK or European Economic Area (EEA) resident, you have the following rights regarding your personal data:

• The right to be informed

• The right of access

• The right to rectification

• The right to erasure

• The right to restrict processing

• The right to data portability

• The right to object

• Rights relating to automated decision-making and profiling

To exercise any of these rights, please contact us using the details below.

Please note that we process your data to fulfil contractual obligations (such as completing an order) or to pursue legitimate business interests. Your information may be transferred outside of the UK or EEA, including to service providers located in Canada or the United States, where appropriate safeguards are in place.

Links to Other Websites

Our website may contain links to external websites not operated by Fire & Aether. We are not responsible for the privacy practices or content of third-party sites and encourage you to review their privacy policies before providing personal information.

Information Security

We take reasonable administrative, technical, and physical measures to protect your personal data from unauthorised access, use, or disclosure. While we strive to use commercially acceptable means to protect your data, no method of transmission over the internet can be guaranteed to be completely secure.

Legal Disclosure

We may disclose personal information where required to do so by law or where we believe in good faith that such disclosure is necessary to:

• Comply with legal obligations

• Protect our rights or property

• Protect the safety of our customers or others

• Prevent fraud or unlawful activity

Contact Us

If you have any questions about this Privacy Policy or how your personal data is handled, please contact us at:

info@fireandaether.co.uk